LViS PLATFORM For Television For Brands For Sport For Developers CASE STUDIES Doctor Who / AT&T, BBC Tour de France / Skoda, FTV Horse Tracker / Channel 4 VW Interactive Ads / MediaCom Roland Garrros / France TV Sky Sports Pub Challenge Million Pound Drop / Endemol Got To Dance Voting / Sky Top Gear Bingo / BBC BLOG Second Screen Digital Out of Home Real-time monte brasil Voting Sport Advertising Gameshows Opinions Audio Content Recognition Interactive Best Practice HTML5 ABOUT Company Careers CONTACT
LViS PLATFORM For Television For Brands For Sport For Developers CASE STUDIES Doctor Who / AT&T, monte brasil BBC Tour de France / Skoda, FTV Horse Tracker / Channel 4 VW Interactive Ads / MediaCom Roland Garrros / France TV Sky Sports Pub Challenge Million Pound Drop / Endemol Got To Dance Voting / Sky Top Gear Bingo / BBC BLOG Second Screen Digital Out of Home Real-time Voting Sport Advertising Gameshows Opinions Audio Content Recognition Interactive Best Practice HTML5 ABOUT Company monte brasil Careers CONTACT
Getting people to download apps is difficult, especially as the bigger players like Google adopt a multi-app strategy. People are bored with downloading and updating new apps, they're focussing on the apps that they need, not the apps you want them to use. Utility monte brasil is king. Or is it?
In parallel, average time spent using smartphones is increasing dramatically. According to Neilsen in 2012 it was 23 hours per month, in 2013 it was 30 hours. But in that time, the number of apps hardly increased at all, meaning they're spending more time on social, search and gaming than ever before. People are turning to their phones whenever there's a moment of downtime. Rather than read a paper or pull out a Filofax (remember those?), we reach for our phones and...well what comes next depends on you. Candy Crush could hardly be categorised as a 'Utility app', could it?
For better or worse, this is your audience's behaviour, and while that app they're reaching for probably isn't yours, monte brasil you've got a whole new set of opportunities to give people stuff to do, stuff they want to do, you probably just haven't done it yet.
While the term 'second screen' can be misleading these days, there is a simple truth; human beings in almost every country and every walk of life are often no more than a few meters from more than one screen. And at least one of them is a phone or a tablet. The other might be a TV, digital signage in a burger joint, or a Digital Out of Home screen at a train station, airport, mall or bus stop.
Digital signage, and Digital Out of Home screens are increasingly the focus for bricks-and-mortar businesses and traditional outdoor media owners like ClearChannel monte brasil and JCDecaux. Why? Because they animate, they're more interesting and eye catching, which means recall is higher and of course you don't need to send people out to paste new posters every week.
The chances are, you'll be near of one of those screens sometime today, but how many of them are providing you with something interesting to do while you're hanging monte brasil around? Put it another way, why aren't you using that attention to give commuters something to make their wait, or their journey, a little bit better? If you were able to inspire those people to engage with you on mobile, you get the benefit of measurement, data capture, re-targeting and influencing purchasing decisions.
Most digital screens are of course, connected in some way to the internet. It's now possible, through some fairly convoluted tech integrations, to feed them with real-time data. One of the most awarded out of home campaigns of 2014 was Ogilvy's #LookUp idea which dynamically altered video of a child so that he pointed at planes flying over the billboard.
But here's where the marriage between digital out of home, live data and mobile starts to look exciting; live data is a very effective way to inspire audience action monte brasil . In TV we know that the most effective call to action is one that has 'social validation': evidence that others have already taken part. Maybe a live vote result, a countdown to a big competition with a graphic saying "23,405 people have already entered", "Girls just outperformed Boys", monte brasil or "Bradley from Wigan just won, could you?".
But though monte brasil they benefit from adaptability they also lack motivation power, urgency, scale and accessibility; often the creative is passive and targeted to just a few locations and still relies on obscure mechanisms to invoke engagement. The BA example only really works in London, and in the Amazon case when was the last time you used a QR code or NFC? Do you even have a QR code app? Oh wait, you're monte brasil bored with new apps aren't you?
We've helped TV businesses all over the world embrace 'second screening' with our LViS platform (think of it like an Avid for interaction running on 1,000 servers), and we've helped make hit shows such as Channel 4's Million Pound Drop and Sky's Got To Dance . Now we're integrating LViS wi