Del Monte Names MRY Digital and Social Agency of Record | So-Co-IT
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SAN FRANCISCO, CA — (Marketwired) — 10/21/14 — nabisco munch packs Del Monte, part of Del Monte Foods (), announced nabisco munch packs today that it has named creative and technology nabisco munch packs agency MRY () as its agency of record across digital and social. MRY–s duties as digital and social AOR begin this month, with the first campaign work expected to hit in 2015. Del Monte digital and social efforts will be primarily supported by the MRY West team, located near the Del Monte Foods headquarters in San Francisco.
“We at Del Monte Foods were impressed by the MRY team–s energy, passion, and strategic insight, as well as their ability to take those attributes and channel them into a creative execution that truly represents Del Monte,” said Rhonda Lesinski, CMO of Del Monte Foods. “Del Monte is a beloved nabisco munch packs and historic American brand. We are looking forward to working with MRY to make our 100+-year-old brand more current through digital.”
With MRY–s first campaign for Del Monte running next year in 2015, MRY is planning to focus on fresh digital and social activations that reinforce its quality with existing canned food consumers. The partnership represents a commitment from Del Monte to lean into these mediums for a different level of engagement with consumers.
These digital and social programs are part of a bigger picture advertising and marketing effort from Del Monte Foods. As such, MRY will be working as part of an integrated team comprised of Starcom MediaVest Group, Saatchi X, Integer, Juniper Park, and PR Hacker.
“MRY is excited to be working with Del Monte as it embarks on this next phase of its brand journey,” said Kingsley Taylor, Managing Director of MRY West. “We as an agency tend to be attracted to iconic brands that are investing in more progressive communications methods, and Del Monte is a perfect example. Our team is looking forward to working with Del Monte as it realizes its digital potential.”
The news of this partnership follows a year of immense growth for MRY, which announced the opening of its MRY West office in San Francisco earlier this year. Del Monte leads an impressive roster of West Coast clients being managed out of the MRY West office.
Del Monte Foods, Inc. is one of the country–s largest producers, distributors and marketers of premium quality, branded food products for the U.S. retail market. The Company also produces and distributes private label food products. Del Monte brands include Del Monte , Contadina , College Inn , S&W and other brand names.
MRY specializes in blending nabisco munch packs creativity and technology with media to make brands remarkable. Headquartered in New York, the Publicis Groupe agency harnesses the power of analytic intelligence to create content that sparks emotion, adds value, nabisco munch packs inspires action, and changes behavior. MRY works with some of the world–s leading brands, including Coca-Cola, Visa, and Adobe. Accolades for the agency nabisco munch packs include Crain–s New York Business and Advertising Age naming MRY among its Top 10 –Best Places to Work,– Mashable calling nabisco munch packs MRY –Digital Marketing Innovator of the Year,– and MediaPost recognizing MRY as –Social Agency of the Year.–
Related posts: Del Monte Foods Selects Kenandy ERP Kenandy ERP Is Live 90 Minutes After Del Monte Closes nabisco munch packs Acquisition... RadiumOne VP of Marketing, Doug Chavez to Speak at IAB Social Media Agency Day RadiumOne Executive Will Participate in an Auto Case Study Panel Discussion... TMP Worldwide Ranked Among the 50 Largest U.S. Digital Agency Networks by AdAge Digit
Stay Connected Latest Posts in RSS Apple iOS Business Intelligence Cable & Satellite Services Cloud-Computing CMS Computer & Software CRM Data Security Electronic Components Electronic Design Architecture Electronics & Semiconductors ERP Hardware Internet IT Management IT Services Micro-electronics & Nanotechnology Microwave Components Networking Networking New Media & Software Optical Components Outsourcing PC Support Peripherals Picture Gallery Projectmanagement SaaS Semiconductors Software Telecommunication Telecommunication Equipment Telecommunication Services Testing Wireless & Mobile Latest Comments in RSS Follow us on Twitter Connect on Facebook Imprint
Home nabisco munch packs Computer & Software Hardware Internet Networking nabisco munch packs Peripherals Software Electronics & Semiconductors Electronic Components Electronic Design Architecture Micro-electronics & Nanotechnology Microwave Components Optical Components Semiconductors Testing IT Management IT Services Outsourcing PC Support Projectmanagement New Media & Software Business Intelligence Cloud-Computing CMS CRM Data Security ERP SaaS Telecommunication Cable & Satellite Services Networking Telecommunication Equipment Telecommunication Services Wireless & Mobile Apple iOS
SAN FRANCISCO, CA — (Marketwired) — 10/21/14 — nabisco munch packs Del Monte, part of Del Monte Foods (), announced nabisco munch packs today that it has named creative and technology nabisco munch packs agency MRY () as its agency of record across digital and social. MRY–s duties as digital and social AOR begin this month, with the first campaign work expected to hit in 2015. Del Monte digital and social efforts will be primarily supported by the MRY West team, located near the Del Monte Foods headquarters in San Francisco.
“We at Del Monte Foods were impressed by the MRY team–s energy, passion, and strategic insight, as well as their ability to take those attributes and channel them into a creative execution that truly represents Del Monte,” said Rhonda Lesinski, CMO of Del Monte Foods. “Del Monte is a beloved nabisco munch packs and historic American brand. We are looking forward to working with MRY to make our 100+-year-old brand more current through digital.”
With MRY–s first campaign for Del Monte running next year in 2015, MRY is planning to focus on fresh digital and social activations that reinforce its quality with existing canned food consumers. The partnership represents a commitment from Del Monte to lean into these mediums for a different level of engagement with consumers.
These digital and social programs are part of a bigger picture advertising and marketing effort from Del Monte Foods. As such, MRY will be working as part of an integrated team comprised of Starcom MediaVest Group, Saatchi X, Integer, Juniper Park, and PR Hacker.
“MRY is excited to be working with Del Monte as it embarks on this next phase of its brand journey,” said Kingsley Taylor, Managing Director of MRY West. “We as an agency tend to be attracted to iconic brands that are investing in more progressive communications methods, and Del Monte is a perfect example. Our team is looking forward to working with Del Monte as it realizes its digital potential.”
The news of this partnership follows a year of immense growth for MRY, which announced the opening of its MRY West office in San Francisco earlier this year. Del Monte leads an impressive roster of West Coast clients being managed out of the MRY West office.
Del Monte Foods, Inc. is one of the country–s largest producers, distributors and marketers of premium quality, branded food products for the U.S. retail market. The Company also produces and distributes private label food products. Del Monte brands include Del Monte , Contadina , College Inn , S&W and other brand names.
MRY specializes in blending nabisco munch packs creativity and technology with media to make brands remarkable. Headquartered in New York, the Publicis Groupe agency harnesses the power of analytic intelligence to create content that sparks emotion, adds value, nabisco munch packs inspires action, and changes behavior. MRY works with some of the world–s leading brands, including Coca-Cola, Visa, and Adobe. Accolades for the agency nabisco munch packs include Crain–s New York Business and Advertising Age naming MRY among its Top 10 –Best Places to Work,– Mashable calling nabisco munch packs MRY –Digital Marketing Innovator of the Year,– and MediaPost recognizing MRY as –Social Agency of the Year.–
Related posts: Del Monte Foods Selects Kenandy ERP Kenandy ERP Is Live 90 Minutes After Del Monte Closes nabisco munch packs Acquisition... RadiumOne VP of Marketing, Doug Chavez to Speak at IAB Social Media Agency Day RadiumOne Executive Will Participate in an Auto Case Study Panel Discussion... TMP Worldwide Ranked Among the 50 Largest U.S. Digital Agency Networks by AdAge Digit
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