The exhibition, under the name "Wheat is Wheat is Wheat", aims to highlight the difficulties faced by a designer when you need to promote economic interests, while trying to preserve the moral and artistic visions.
According Mergui sales of certain products they would double if say an ordinary yoghurt is a standard package india s food of blue Tiffany & Co. or eggs on the counter in the shop are in black elegant package, india s food courtesy of Versace. The artist focuses on both these specific parts and characteristics of a particular brand, which make us to buy more, and then only to the contribution of designers to the overall appearance of a brand.
"As a designer we constantly modify the concept and views on the value of the products. Our task is to embody meaning and certain feelings in the images we create, "said Mergui.
It is important to note that Mergui not criticize these world giants - it makes its criticism of us, our daily users and distorted values in terms of branded products, such as prompts us to reflection and reassessment. Eggs from Versace
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