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Ford Motor ( F ) is an American company eyeing overseas pt japfa santori indonesia growth. By 2020, the company expects to boost its annual global pt japfa santori indonesia sales by 45-55%, or about 9.4 million vehicles sold abroad. Ford CEO Mark Fields sat down with Yahoo Finance s Bianna Golodryga at the New York International Auto Show to talk about Ford’s global strategy.
Ford is taking on China in a big way. The company announced its new Lincoln Continental pt japfa santori indonesia last week and designed the car with an eye towards pt japfa santori indonesia the Asian market. China is now the world s largest market for large luxury sedans and Lincoln plans to open 60 stores in 50 cities there by 2017.
When the Chinese consumer buys a car like the Lincoln, they re chauffeured in it so they re in the rear seat, says Fields. Because pt japfa santori indonesia of that, Ford looked pt japfa santori indonesia to design the back of the car as though it were a limo, with amenities like a champagne glass holder pt japfa santori indonesia and large, reclining seats.
Ford pt japfa santori indonesia is also looking to grow its market share in India, something that s been in the works for two decades. Ford India reported a 33.62% increase in sales year-over-year as of March. This month Ford also announced a $1 billion investment in a manufacturing facility in Sanand, Gujarat, the company s second in India. With 1.25 billion people and a rapidly developing economy, Ford is working hard to figure out what the Indian consumer wants and how to properly target them.
The Indian consumer does their homework to a T, says Fields. They go through every element of the product and all of the information. They want great value because remember India is still a developing market so the income level of the consumer is still working its way up.
Ford has created pt japfa santori indonesia a sub-compact sedan, the Figo Aspire, just for the Indian market. Compact cars made up 45% of India s auto market in 2014. Ford plans to sell 1.6 million cars in India by 2018, up from 1.1 million in 2014.
Clearly the European market has been under a lot of stress for the last four or five years. The good news is this year we re seeing a bit of growth, which is good. Not astronomical growth, but growth and we re going to continue to improve our brand and cost structure there, says Fields.
While Ford may be all about the crossover and luxury market pt japfa santori indonesia in the U.S. and China, the company is all about the minivan in Europe. Last week Ford introduced the fourth-generation Galaxy to the market. The focus on a minivan is a large departure from the typical small car market Ford captures overseas for the past three years, Ford s Fiesta has been the top-selling small car in Europe.
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