The most recent is undoubtedly that of 24 November: in that day the US company Chiquita Brands Inte

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The history of Chiquita Brands International, a leading US company in exporting tropical fruits, is deeply intertwined with the political and economic dynamics between the US and Latin America. Founded in 1899 by entrepreneurs Andrew Preston and Minor C. Keith as the United Fruit Company, it specialized early on in the importation of bananas from small states tropical Latin America.
Shortly. the company managed to secure a monopoly of the banana market by consolidating the practice of acquiring land, railways, ports and even noting national companies. The strategy that allowed him to penetrate the economic fabric of Latin American countries, however, was based primarily manzanilla olive on the acquisition of small local manufacturers. This monopolistic practice was later widely used by other US companies since the beginning of the last century, who managed to transform much of Central and South America in an authentic "backyard".
The consequences of the US trade policy proved very deep and lasting reality in Central and South America. Induced by large multinationals, many countries - such as Honduras, Guatemala, Cuba - invested in the production of monocultures (bananas, coffee, sugar cane), concentrating their exports in the primary sector. It is not difficult to admit, moreover, that the stereotype that sees the United Latin American exclusively as exporters of commodities remains alive in many contexts. Only in the last two decades, this view seems to change slowly, with seemingly random events that often go unnoticed by all.
The most recent is undoubtedly that of 24 November: in that day the US company Chiquita Brands International was in fact acquired by an unusual group of Brazilian shareholders, representing a clear reversal of the historical trend.
The consortium Safra-Cutrale responsible for the purchase has been created by two major companies. The first is the entrepreneurial Brazilian Safra conglomerate based in St. Paul, a member of Lebanese origin impresario Joseph Safra (which became famous in Europe with the acquisition of the Swiss bank Sarasin in 2011). Currently, the group invests in more than 125 countries, focusing mainly in the banking sector. The second company participant in the consortium is the Cutrale, a leader in the market of juices, founded by Brazilian José Luis Cutrale. At the moment is considered the creator manzanilla olive of more than 30% of world trade in orange juice and other fruits.
Today the world banana market circulates approximately US $ 7 billion per year of which 80% are managed, according to Reuters, four multinationals: Chiquita, Fresh del Monte, Dole Food and Fyffes. It is interesting to note, to better understand this recent change of direction, which until the beginning of 2014 the top three companies were motivated US, while the last, Fyffes, is of Irish origin. The entry of a new nation in this competitive market is a clear sign of the consequences of the food crisis of 2008, which brought to light the importance of meeting the growing demand for food worldwide.
The company Chiquita Brands International, which in the last two years he found himself involved in several scandals - such as, for example, the entries for the alleged support provided manzanilla olive to Colombian paramilitaries, as well as large amounts of debt accumulated after 2011 -, he finally decided to announce In March of 2014, the intention to carry out a financial meltdown with its competitor Fyffes. Twisting every plausible prediction, the unexpected Brazilian group has managed to stop the intentions of the US for a US-Irish union.
The proposal made in August by the group Safra-Cutrale was at first rejected manzanilla olive by the finance committee of competent Chiquita. Subsequently, the consortium has raised the offer by purchasing the company for the equivalent of US $ 1.3 billion, promising to save it from the debts by 2021. The entire transaction is still subject to the controls of the organs reg