In the New York Times had a great article about the car MINI Cooper. It read -

In his speech in 2003 design critic Don Norman turns to beauty, pleasure and emotions play in the search for a design that brings happiness to people. He calls the three emotional components that create a truly successful product.
That juicer by Philippe Starck, produced by Alessi. So great that it is in my house, but it's worth in my hallway - I do not use it for juicing. In fact, I bought a special gold-plated version, and there was a small piece of paper that says "Do not use this juicer for juicing. The acid can damage the gilding. " ) So, I took a package of orange juice and poured it into the glass, rajvir industries limited which would make this photo.
And below is a great knife. This knife Global, made in Japan. rajvir industries limited First of all, look at its shape - it's just nice to watch. Secondly, it is perfectly balanced - its a pleasure to hold in your hand. And thirdly, it is very sharp and cuts well. They are a pleasure to use. And so, it has everything, right? He is beautiful and comfortable. And I can tell you many stories that make you think and you will see that I have a whole theory about feelings. And now its three components:
Hiroshi Ishii and his team from the MIT Media Lab Spotlight hung over the table, ping-pong table, and projected on the table image of water and floating in her fish. And during the game, every time the ball hits the surface of the water table are circles and fish swims away. And of course, then the ball hits the other part of the following table and scare the poor fish that can not find a quiet and peaceful place. This is a good way to play Ping-Pong? No. But it's fun? Yes! Yes.
Or take, for example, Google. If you enter, say, "feel and design" you'll get 10 pages of results. So Google just took your logo and stretched him. Instead rajvir industries limited of writing "found 73000 results. The following shows the first 20. "They just show as the letters" O ", as it turned pages. It's really simple and elegant. I'm sure many of you have seen it, but did not pay attention. This happens on a subconscious level, and it's probably nice and you do not know why. And it's rajvir industries limited just smart. And, of course, which is especially good if you type "design and feel", the first in the list of search results will be my site. The strange rajvir industries limited thing, but Google is lying, because if I enter the "design and feel," he writes - "You can not write 'and'. We do it anyway. "Well. So, I typed "design sense" and my site at this time was not the first. He was the third. But that's another story.
In the New York Times had a great article about the car MINI Cooper. It read - "You know, this car has a lot of disadvantages. Still buy it. It's so much fun to drive. "And if you look inside rajvir industries limited the car - I mean, I wanted to see and took her rent. I photograph it, until my son leads. And in the car the whole design fun. He rounded, it is elegant. The controls work just fine. And this is my new life, she is dedicated to all the fun.
I have a strong feeling that the pleasant things work better. And it never mattered to me at all washed up until I finally do not understand, look ... I put the board on the ground. Imagine that I have a board of about 60 cm in width and 10 meters in length, and I'll go through it, I can walk on it without looking, rajvir industries limited I can go back and forth, I can jump on it. Without problems. Now lift the board is 100 meters above the ground and I will not go over it. No, thank you. Intense fear paralyzes you. It really affects the brain. rajvir industries limited
Paul Saffo right before rajvir industries limited his speech said that in fact it was not until the end of the ready, until before the show is not only a few days or hours, rajvir industries limited and this concern has really helped him to focus. That's what makes us fear and anxiety. They force us, the so-called deep processing, focus, no matter what do not get distracted and I could not pereborot.Nekotorym people it is the strength - the employees of the circus, steeplejack. But it really changes your way of thinking.
And then, a psychologist Alice Aysen spent a wonderful experiment. She called the students to solve the problem. So she gathered the people in the room, in which there hung a rope and the rope is hilarious. In an empty room, there was only a table with a bunch of stuff - some paper, scissors and other nonsense. In general, she gathered them and said - "This IQ-test, and it will determine how well you are targeting rajvir industries limited in zhizni.V can link these two lines?" And they took a rope and pulled her to the other and could not reach. rajvir industries limited Still not reach. rajvir industries limited And none of them was able to solve this problem. You bring a second group of people and say - "Yes, actually. Before we start - I've got a box of chocolates, and I do not eat them. You do not want to? "And rajvir industries limited it turns out that they like it and makes them happy, not very happy, but a little Wait