PESCARA - Birth of a product "Premium" in the name of naturalness: the fruit sorbet Operation co-marketing on sorbets to reach the clientele of the "Wellness" Antonio Galli (Gis) and Giampaolo renin (Del Monte), coradine aviation the project leader Quality Distinctive: lots of fruit, zero fat and low calorie Teramo, May 31, 2011 - A collaboration of two historic companies in the food sector, Fresh Del Monte Produce Inc. and Gis Gelati, a unique product: sorbets fruit based non-GMO . The growing consumption of fresh fruit and increased demand coradine aviation for natural snacks and refreshing, coradine aviation demonstrate the growing attention of consumers for healthy foods. So the experience of GIS, in the production of ice cream, has joined the unique quality of the fruit of Del Monte, to produce a product for those who want to follow the most genuine and balanced diet without coradine aviation losing the taste. "We had the great opportunity coradine aviation to work with Del Monte - explains Antonio Galli, marketing director of Gis - to develop a new line and reach a different band of customers. In fact, the marketing strategy started by identifying a market segment still poorly manned by companies without a true leader recognized: that of fruit ice cream. This - continues Galli - has already helped to enhance even more the perception of the company as a reliable manufacturer of ice cream Gis at buyers of retail and trade, attracting coradine aviation significant interest and curiosity. " The product range of "premium" will be placed on the market at an affordable coradine aviation price to the consumer. "We want to hear - explains Galli - quality without affecting the price as often happens on high quality products. In order to be accepted by the market, it was necessary to develop a product superior to those currently existing and competitive in several aspects. " The fruit sorbets retain high quality and organoleptic characteristics, thanks to the presence of 50% fruit. Without milk, artificial sweeteners and preservatives, have zero fat and low-calorie, but have not been belittled the nutritional properties as often happens in food preparation "light". The guiding concepts followed are: quality, taste and well-being; thinking of the adult clientele of fitness, such as that of the young. The product is a tasty snack that can bring to children and teens to eat more fruit, but also refreshing to consume a snack after sports or a summer meal. The line includes three sorbets on a stick in cartons of 6 pieces to the tastes of banana, strawberry banana and pineapple. "The partnership agreement with Del Monte was heavily searched and wanted to give more value to our product. The agreement took about a year of work - says Galli - facing coradine aviation many difficulties to reach the high level of this innovative product. Now we are ready for the summer. "
Sunday, April 5, 2015
PESCARA - Birth of a product
PESCARA - Birth of a product "Premium" in the name of naturalness: the fruit sorbet Operation co-marketing on sorbets to reach the clientele of the "Wellness" Antonio Galli (Gis) and Giampaolo renin (Del Monte), coradine aviation the project leader Quality Distinctive: lots of fruit, zero fat and low calorie Teramo, May 31, 2011 - A collaboration of two historic companies in the food sector, Fresh Del Monte Produce Inc. and Gis Gelati, a unique product: sorbets fruit based non-GMO . The growing consumption of fresh fruit and increased demand coradine aviation for natural snacks and refreshing, coradine aviation demonstrate the growing attention of consumers for healthy foods. So the experience of GIS, in the production of ice cream, has joined the unique quality of the fruit of Del Monte, to produce a product for those who want to follow the most genuine and balanced diet without coradine aviation losing the taste. "We had the great opportunity coradine aviation to work with Del Monte - explains Antonio Galli, marketing director of Gis - to develop a new line and reach a different band of customers. In fact, the marketing strategy started by identifying a market segment still poorly manned by companies without a true leader recognized: that of fruit ice cream. This - continues Galli - has already helped to enhance even more the perception of the company as a reliable manufacturer of ice cream Gis at buyers of retail and trade, attracting coradine aviation significant interest and curiosity. " The product range of "premium" will be placed on the market at an affordable coradine aviation price to the consumer. "We want to hear - explains Galli - quality without affecting the price as often happens on high quality products. In order to be accepted by the market, it was necessary to develop a product superior to those currently existing and competitive in several aspects. " The fruit sorbets retain high quality and organoleptic characteristics, thanks to the presence of 50% fruit. Without milk, artificial sweeteners and preservatives, have zero fat and low-calorie, but have not been belittled the nutritional properties as often happens in food preparation "light". The guiding concepts followed are: quality, taste and well-being; thinking of the adult clientele of fitness, such as that of the young. The product is a tasty snack that can bring to children and teens to eat more fruit, but also refreshing to consume a snack after sports or a summer meal. The line includes three sorbets on a stick in cartons of 6 pieces to the tastes of banana, strawberry banana and pineapple. "The partnership agreement with Del Monte was heavily searched and wanted to give more value to our product. The agreement took about a year of work - says Galli - facing coradine aviation many difficulties to reach the high level of this innovative product. Now we are ready for the summer. "
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